Old Spice
The Red Cap Calls
Not a new girl’s product. Just a product that works for girls.
Insight: Really hot girls who happen to have really sweaty pits are feeling revengeful about the deodorant game so far.
Old Spice Sinister Serpentine’s deodorant defeats even the gnarliest of funks--Becoming stronger with each puny dribble of sweat.
One can only possess the powers of the deodorant if they have vengeance in their heart.
Sinister Serpentine smells like cedarwood, night fog, and the decay of your enemies.
The only thing stronger than two nostrils is six nostrils.
Sinister Serpentine
Old Spice Mythical Mare’s deodorant smells like what sparkles look like and what tickles feel like.
You believed it couldn’t be true, your stench was once untamable--but alas, no longer.
Mythical Mare contains hints of raspberry, lilies of the valley, and children’s infinite laughter.
Now, get along, gallop with the wind in your mane and your unwavering compass of sweat-free certainty.
Mythical Mare
Saltwater Siren
Old Spice Saltwater Siren’s deodorant intoxicates even the most noble of seamen.
The best deodorant for women who want to smell like seashells, birchwood, and hypnotic temptation.
Saltwater Siren deodorant sings a song most audible to the dampest underarms.
Can you resist the call?
Art Direction: Jill Jackson
Copy: Julia Walker
No BTS, only me and Jill at Stonehenge