We would place these ads where our target market of “couch conspirators” already are. This includes the gym, bars and restaurants, and on their daily commute. The ridiculous hypothesis of what history would look like without lies allows for us to tell a tongue in cheek story (We are targeting Redditors after all… they love a good rabbit hole). This helps the reader to dream up how their own lies told in this game can shape their own friend group’s history.